one-billionth tourist......


1 Billion Tourists

On 13 December 2012, the one-billionth tourist will arrive somewhere in the world.

That’s right, one billion tourists traveling the world in a single year.

Imagine if every one of these tourists made a conscious decision to protect the people and environments they visited. Imagine how much water and energy we could save if one billion tourists simply used their towels for more than a day. Imagine how many people would benefit if one billion tourists bought locally.

Join us and help spread the message that one billion tourists mean one billion opportunities.